Picnic Blog by Andrew Kasparas

Inspire the conversation

Inspire the conversation

Good conversation happens when three conditions are met: The number of people is limited. The environment is suitable. People are ready to communicate on a topic. So if you are...
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Find right people

Find right people

Long enough before, I had a crazy conviction that everything is possible to explain to everyone. It is just a matter of time and efforts. Throughout my experience, I understood...
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Think about tomorrow

Think about tomorrow

Native American Dakota proverb says that we will be known forever by the tracks we leave. 🇺🇸 entrepreneur and internet executive, vice president at Google Bradley Horowitz states the same...
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Communicate importance

Communicate importance

Some managers think it is necessary to be in the media as often as possible and feed media with media releases at least twice per week. If you have important...
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Create environment first

Create environment first

Fast food, slow food. Fast vacations, slow vacations. Fast reading, slow reading. Fast speaking, slow speaking. Which part is your favourite? There is no correct answer, but somehow harmony and...
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Attention is a new gold

Attention is a new gold

🇬🇧 brewer and Conservative politician Richard Moss lived in 19 century, but he already knew the greatest gift one person can give to the other. Since that time, the attention...
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PR is ancient

PR is ancient

Who said that public relations started at the beginning of the 20th century? At least the basic principles of our profession, I am sure, were formed much earlier before Ivy...
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Understand social media

Understand social media

Each social media channel has its audience, and each audience has its expectations of being in a particular channel. And this is a miracle and power of social media in...
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Community relations first

Community relations first

Community is one of the most important words in modern public relations. Already now, but communities will be the only targeted audiences and mass media, especially in the future. This...
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Mature your arguments

Mature your arguments

You can always choose to be silent even if everybody around is talking. And you can select talking when everybody is quiet. But every time you open your mouth, you...
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Competition everywhere

Competition everywhere

Nothing has any value to a society if it is not communicated. The activities must be heard and understood; otherwise, they will be forgotten and remembered when something is wrong...
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People relations

People relations

Professor's quote is a classical one. It is about where we started and developed as the industry. And it was valid in the Marketing Era when the ad was a...
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