I know that I can provoke anger with this post, but I need to write this: the significant amount of ad is unnecessary. The ad is a waste of time, scenery and - the most important - our attention. Nobody ever wanted it except the creators and media. It came as a result of the marriage between media and producers. It is like selling bananas and packing shoes into the same package without asking a question do we need them or not. Knowledge-based society will refuse ad because our time and attention will become the most expensive currency. We will refuse to waste it for free. And by the way, the ad is not green and not eco friendly. It merely is not modern and something from the past. Jan Koum is a 🇺🇦 🇺🇸 billionaire entrepreneur and computer programmer.