Very often, we do not see possibilities because we concentrate on minuses and their damages. Public relations is the activity which can convert minuses to pluses. Even the most profound crisis can be a turning point to change reputation development direction. Every wall can become a bridge. Understanding both sides of the fence, communication, and discovering the common goals is a miracle. When you or your boss have a fought to fight, try to calm down, think about what is shared between you and your enemy. Today's quote is by Simone Weil, who was a 🇫🇷 philosopher, mystic and political activist. Every separation is a link; every crisis is an opportunity; every minus is a plus.