Make every message as straightforward as possible but not complicated. A short message straight to the point with a touch of humour is a result of deep thinking. It demonstrates intelligence. Remember this each time when doing slides, pictures, creating strategies or solving a crisis. Complicated things never fly. Primitive too. So always think difficult, analyse many messages, options, opinions, examples, whatever. But when you are to announce the result - forget everything except one short note which you crystallised during the process. Albert Einstein was 🇩🇪 born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.