When you say one thing but do the other, you are not creating or strengthening your reputation, but you ruin it. The main component of importance is always your activity, and communication always goes as a tale. If the tale starts to move in front of the dog, it is a spin or deception. Albert Schweitzer, an Alsatian polymath: theologian, organist, writer, humanitarian, philosopher, and physician, said that an example is the only thing you can influence the others. And this is true: nothing works better to convince people to take a new vaccine as the political leaders taking them in the front line. When you meet a mistrust, remember the power of examples .