Getting ideas across is a public relations activity. But it can be purposeless if the ideas are empty and are just the ideas spoken endlessly. You can reach the desired reputation by combining the two - credibility and visibility. If credibility is high & visibility is high, you'll have leaders. If credibility is high & visibility is low, you'll have professionals. If credibility is low & visibility is high, you'll have populists. And finally, if credibility is low & visibility is low, you'll have hucksters. The balance between C & V is the key to reputation at the end of the day. Lee Iacocca was an American automobile executive best known for developing the Ford Mustang and Ford Pinto cars while at the Ford Motor Company in the 1960s and reviving the Chrysler Corporation as its CEO during the 1980s.