It would be interesting to hear what Charles Dickens would say being alive in our days, but I believe that the essence of his words do not change no matter how many smart things we have around us. The best public relations professional is the one who can feel the soul of the partner. Empathy is among the few characteristics PR professional should have. Without it, this person is just an executor because creativity is fed by understanding and the ability to hear. Phone, Teams, Zoom or Messenger are just excellent tools helping to establish the links. But the relation is a human thing, and only humans can do it. To my fellow young colleagues, I always suggest talking before writing. Talking makes you feel while writing lets to hide. Today's quote is by Charles Dickens, who was a 🇬🇧 writer and social critic.