Ideology is blind. Either you accept it, or you are enemy of it. It leaves you no freedom to think, create or build. It only requires you to fulfil it: without doubts or questions. That is why there can not be any communication under ideology. Ideology says what you can do, while principles only say what you can not. Ideology knows only two colours - black or white, while principles know black and the whole spectrum of colours. It often happens that people who have not tasted the ideology and always lived under democracy think that ideology is what they or their country needs. It is a big mistake. Being born under a Soviet nightmare, I am still confused seeing American boy or girl with Lenin or Che t-shirt. I am a communicator, and I always want to explain to the guys, but I do not know how to do this. Frank Luntz is a 🇺🇸 political and communications consultant, pollster and pundit.