I believe you had situations in your life when talking to the other person you understand that your language style is unsuitable for him or her. Previously I always caught myself in these situations when dealing with plumbers :D Nowadays, they became more my-style-adjusted. And until you do not switch to your collocutor's style, you can not solve the problem. I hope you do not catch me in these situations, but the switch always worked. PR specialist should always be like a DJ: see vibes from the audience, adjust the console according to them and send the right music back. It does not mean to do what the audience wants you to do. It means to do what you need to do, but in a way, the audience accepts your doing. 🇬🇧 Separatist theologian, natural philosopher, chemist, innovative grammarian, multi-subject educator and liberal political theorist Joseph Priestley suggest us to adjust yourself to the audience.