Nothing has any value to a society if it is not communicated. The activities must be heard and understood; otherwise, they will be forgotten and remembered when something is wrong with them only. Business as the most agile form of activity understood that much earlier than the public sector because it had a privilege to exist and fulfil the need for which it was created. But the connected society is demanding. The community quickly compares Health Ministry activities in their particular country with all world Health Ministries. And here starts the competition, which needs public relations ;). Anne Roe was a 🇺🇸 clinical psychologist and researcher.