Picnic Blog by Andrius Kasparas

The only one needed

The only one needed

Since Warren Buffet wrote that it takes only five minutes to ruin the reputation in 2014, some time has passed. Since then, connectivity grew more robust and time became shorter....
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Tell what is wanted

Tell what is wanted

One day after visiting a modern factory, a group of retired people were whispering something among themselves. When asked, they were shy to say it loud, but one person was...
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We are interpreters

We are interpreters

As PR professionals, we need to remember one of the most important things when communicating: our role is a translation. Different audiences speak different languages, even if the language is...
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Hear the shy

Hear the shy

Many conversations are killed because one person is too shy and another person is too confident. And it is also true that showing yourself confidently in public does not necessarily...
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Credibility & visibility

Credibility & visibility

Getting ideas across is a public relations activity. But it can be purposeless if the ideas are empty and are just the ideas spoken endlessly. You can reach the desired...
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Balance your development

Balance your development

The more I know, the more I do not know. So development is essential for everyone. The same is with PR people. Our environment with the appearance of social networks...
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PR is a translation

PR is a translation

I must agree that an American novelist, screenwriter, playwright, and actor Truman Capote is right - societies often lack intelligence. Intelligence is a goal that is not easy to reach....
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Each ear is different

Each ear is different

And again - listening, never too much :) When listening well, your communication becomes diverse. And only various communication matters as every ear should get words adapted to that ear....
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Message and audience should fit

Message and audience should fit

And your message is nothing if the audience is not enough educated to understand the message. So PR professionals always have two choices: either chose the right audience or made...
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Build your bridges

Build your bridges

The relationship is a bridge. Communication is a movement through that bridge. If you do not have that bridge (relationship), the movement (communication) is impossible. You can try to shout...
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The feeling is the most important

The feeling is the most important

PR is a feeling. Excellent & professional PR is impossible without faith. Sometimes I meet scepticism from the people I talk to because they think I talk this way because...
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Listen first, decisions second

Listen first, decisions second

A manager who listens is professional because every professional manager knows that they do not know everything. It is impossible to know everything. That is why the experienced manager should...
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